Google; New ways to get inspired with generative AI in Search

Just picture it: Create images with generative AI

An illustration of a search bar with graphic icons that represent written content and generated images

There are times when you might be looking for a specific image, but you can’t find exactly what you have in mind. Or maybe you have an idea that you need help visualizing. So, beginning today, we’re introducing the ability to create images with our generative AI-powered Search experience (SGE).

Let’s say you want to make a card for a friend who loves to cook and whose favorite animal is a capybara. If you search for something like “draw a picture of a capybara wearing a chef’s hat and cooking breakfast,” SGE will provide up to four generated images in the results.

Tap on any of those images, and you’ll see how generative AI has expanded your initial query with descriptive details, like “a photorealistic image of a capybara wearing a chef’s hat and cooking breakfast in a forest, grilling bacon.” From there, you can edit the description further to add more detail and bring your vision to life. Maybe you want to see the capybara chef making hash browns instead or add a light blue background with clouds. That’s an easy change!

While AI can open new and exciting possibilities, we also recognize the need to introduce this technology in a responsible way. That’s why we’re building safeguards into this experience and blocking the creation of images that run counter to our prohibited use policy for generative AI, including harmful or misleading content. Every image generated through SGE will have metadata labeling and embedded watermarking to indicate that AI created it. The image generation capability is only available in English in the United States to people who opted into the SGE experiment and who are 18 years or older.

We also have an upcoming tool called About this Image that will help people easily assess the context and credibility of images. For example, it might show you when Google may have first seen a similar version of this image; or other web pages that use a similar image, including news or fact-checking sites.

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