Interesting conversation going on these days about how the companies like Google, Apple, Facebook, and Microsoft are influence us and in some ways control our everyday lives. The Guardian, Only the Eu can break Facebook and Google’s dominance, not only is the survival of open society in question; the survival of our entire civilisation is at stake.
The rise and monopolistic behaviour of the giant American internet platform companies is contributing mightily to the US government’s impotence. These companies have often played an innovative and liberating role. But as Facebookand Google have grown ever more powerful, they have become obstacles to innovation, and have caused a variety of problems of which we are only now beginning to become aware.
Companies earn their profits by exploiting their environment. Mining and oil companies exploit the physical environment; social media companies exploit the social environment. This is particularly nefarious, because these companies influence how people think and behave without them even being aware of it. This interferes with the functioning of democracy and the integrity of elections.
Because internet platform companies are networks, they enjoy rising marginal returns, which accounts for their phenomenal growth. The network effect is truly unprecedented and transformative, but it is also unsustainable. It took Facebook eight and a half years to reach a billion users, and half that time to reach the second billion. At this rate, Facebook will run out of people to convert in less than three years.
Facebook and Google effectively control over half of all digital advertising revenue. To maintain their dominance, they need to expand their networks and increase their share of users’ attention. Currently they do this by providing users with a convenient platform. The more time users spend on the platform, the more valuable they become to the companies. Read the whole article here.
I think this is a good introduction to the article; how to detox for students and was thinking this is something everyone should try to do. It is our job as educator, parents, and friends to be aware of the danger of distraction, addiction, and manipulation. Read the article from Mindshift here:
If the Russian psychologist Ivan Pavlov were alive today, what would he say about smartphones? He might not think of them as phones at all, but instead as remarkable tools for understanding how technology can manipulate our brains.Pavlov’s own findings — from experiments he did more than a century ago, involving food, buzzers and slobbering dogs — offer key insights into why our phones have become almost an extension of our bodies, modern researchers say. The findings also provide clues to how we can break our dependence. Hearing the buzzer had become pleasurable.That’s exactly what’s happening with smartphones, says David Greenfield, a psychologist and assistant clinical professor of psychiatry at the University of Connecticut. When we hear a ding or little ditty alerting us to a new text, email or Facebook post, cells in our brains likely release dopamine — one of the chemical transmitters in the brain’s reward circuitry. That dopamine makes us feel pleasure, Greenfield says. “That ping is telling us there is some type of reward there, waiting for us,” Greenfield says.
Signs you might need to cut back
The average adult checks their phone 50 to 300 times each day, Greenfield says. And smartphones use psychological tricks that encourage our continued high usage — some of the same tricks slot machines use to hook gamblers.
“For example, every time you look at your phone, you don’t know what you’re going to find — how relevant or desirable a message is going to be,” Greenfield says. “So you keep checking it over and over again because every once in a while, there’s something good there.” (This is called a variable ratio schedule of reinforcement. Animal studies suggest it makes dopamine skyrocket in the brain’s reward circuity and is possibly one reason people keep playing slot machines.)
A growing number of doctors and psychologists are concerned about our relationship with the phone. There’s a debate about what to call the problem. Some say “disorder” or “problematic behavior.” Others think over-reliance on a smartphone can become a behavioral addiction, like gambling.
Signs you might be experiencing problematic use, Lembke says, include these:
- Interacting with the device keeps you up late or otherwise interferes with your sleep.
- It reduces the time you have to be with friends or family.It interferes with your ability to finish work or homework.
- It causes you to be rude, even subconsciously. “For instance,” Lembke asks, “are you in the middle of having a conversation with someone and just dropping down and scrolling through your phone?” That’s a bad sign.
- It’s squelching your creativity. “I think that’s really what people don’t realize with their smartphone usage,” Lembke says. “It can really deprive you of a kind of seamless flow of creative thought that generates from your own brain.”
A recent study of high school students, published in the journal Emotion, found that too much time spent on digital devices is linked to lower self-esteem and a decrease in well-being. The survey asked teens how much time they spent — outside of schoolwork — on activities such as texting, gaming, searching the internet or using social media.
“We found teens who spend five or more hours a day online are twice as likely to say they’re unhappy,” compared to those who spend less time plugged in, explains the study’s author, Jean Twenge, a professor of psychology at San Diego State University.
Twenge’s research suggests digital abstinence is not good either. Teens who have no access to screens or social media may feel shut out, she says.
But there may be a sweet spot. According to the survey data, “the teens who spend a little time — an hour or two hours a day [on their devices] — those are actually the happiest teens,” Twenge says.