Background
Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.
Today any of the creative things we do could become completely famous and a part of our world’s culture. Any one of you could be famous on the internet by next Friday! But there are over 48 hours of videos uploaded to YouTube every minute!
In this video you will learn about 3 things that can make this happen for you:
- Tease makers
- Communities of participation
- And unexpectedness
It is about a place where everyone has access and the audience defines popularity. Did you know that Justin Bieber got his start on YouTube? It is a place where no one has to green light your idea!
Lesson plan:
- Watch the video below and in groups of 3 make a plan for how you could shoot and create a video and publish it on YouTube.
- Make a plan for how you would attempt to promote it and see if you can include all 3 points above in your plan.
