Aravind Srinivas, Perplexity AI CEO, joins ‘Closing Bell’ to discuss AI search function, the AI race and competing in search and advertising.
On Thursday, in a conversation on CNBC’s Closing Bell, Srinivas discussed the launch of Perplexity’s new “internal knowledge” search, which consolidates external and internal searches.
When asked if the duopoly of Google and Meta in the search and advertising field cracking, Srinivas agreed saying, “100%. It’s all about what consumers are doing.”
He pointed out that consumer behavior is shifting from simple keyword searches to more complex queries, making platforms like Perplexity more appealing to advertisers looking for deeper engagement.
Why It Matters: Perplexity AI has previously been critical of Google’s ad-heavy model. The AI startup has been working towards revolutionizing the search engine industry.
In June, in an interview, Srinivas was asked about AI’s influence on traditional search models like Google. He responded by saying that people love products tailored to their needs.
“Google used to be that when it first came out that’s why it disrupted… but then it ended up going the same path as Yahoo by becoming an advertising platform,” he stated at the time.
The New York Times has demanded that AI search engine startup Perplexity stop using content from its site in a cease and desist letter sent to the company, reports The Wall Street Journal. The Times, which is currently suing OpenAI and Microsoft over allegedly illegally training models on its content, says the startup has been using its content without permission, a claim made earlier this year by Forbes and Condé Nast. The Verge
