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New poll of rural Americans shows deep cultural divide with urban residents

A roadside store in Bethel Springs, Tenn., started as a fruit stand and later became a pottery store. (Michael S. Williamson/The Washington Post

America’s cultural divide runs deep. While rural and urban Americans share some economic challenges, they frequently diverge on questions of culture and values. On few issues are they more at odds than immigration.

June 17, 2017

The political divide between rural and urban America is more cultural than it is economic, rooted in rural residents’ deep misgivings about the nation’s rapidly changing demographics, their sense that Christianity is under siege and their perception that the federal government caters most to the needs of people in big cities, according to a wide-ranging poll that examines cultural attitudes across the United States.

The Washington Post-Kaiser Family Foundation survey of nearly 1,700 Americans — including more than 1,000 adults living in rural areas and small towns — finds deep-seated kinship in rural America, coupled with a stark sense of estrangement from people who live in urban areas. Nearly 7 in 10 rural residents say their values differ from people who live in big cities, including about 4 in 10 who say their values are “very different.”

That divide is felt more extensively in rural America than in cities: About half of urban residents say their values differ from rural people, with about 20 percent of urbanites saying rural values are “very different.”

Alongside a strong rural social identity, the survey shows that disagreements between rural and urban America ultimately center on fairness: Who wins and loses in the new American economy, who deserves the most help in society and whether the federal government shows preferential treatment to certain types of people. President Trump’s contentious, anti-immigrant rhetoric, for example, touched on many of the frustrations felt most acutely by rural Americans.

 

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